Australian Made And Owned

The general rule for a company to meet the Australian made claim for a product is that 50% or more of the total costs of manufacture of the good or product must be attributable to Australia.

The famous Australian Made and Owned (AMAO) logo is the true mark of Aussie authenticity.

It’s Australia’s most trusted, recognised and widely used country of origin symbol. It is underpinned by a third party accreditation system, which ensures products that carry the logo are certified as ‘genuinely Australian’.

As a registered certification trademark, the AMAO logo can only be used on products registered with the not for-profit Australian Made Campaign Ltd and meet the criteria set out in the Australian Consumer Law and the AMAO Logo Code of Practice.

For over 35 years, the AMAO logo has been a beacon of Australian authenticity, helping thousands of brands communicate their Australian credentials to consumers,businesses, and all levels of government. Its enduring presence makes it a powerful sales and marketing asset for authentic Aussie brands and a helpful consumer shopping aid.